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Reasons why Retail Traders Fail in Trading

It’s a well-documented and challenging reality that most retail traders struggle to consistently make money in trading, with a significant majority actually losing money over time. While the allure of quick riches is strong, the path to sustained profitability is fraught with obstacles.

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Here are the primary reasons why it’s difficult for retail traders to succeed:

1. Lack of a Robust, Tested Strategy & Trading Plan:

  • No Edge: Many retail traders jump in without a proven trading strategy or a clear understanding of their “edge” in the market. They might use a few indicators arbitrarily or follow tips without understanding the underlying logic.

  • Inconsistent Application: Even if they find a strategy, they often fail to apply it consistently. A few losing trades can lead them to abandon a perfectly valid strategy too soon.

  • No Plan B: They often lack a comprehensive trading plan that outlines specific entry/exit rules, position sizing, and how to react to different market conditions.

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2. Poor Risk Management (The Biggest Killer):

  • No Stop Losses: A fundamental mistake is failing to use stop-loss orders, or moving them when a trade goes against them, hoping for a turnaround. This leads to outsized losses that can wipe out an account quickly.

  • Excessive Position Sizing (Over-leveraging): Many risk too much capital on a single trade (e.g., 5-10% or more). Even a short string of losses can severely deplete or entirely blow up their account. Professionals typically risk only 1-2% per trade.

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  • Ignoring Risk/Reward: They often take trades where the potential loss is equal to or even greater than the potential gain, making long-term profitability nearly impossible, regardless of their win rate.

3. Emotional and Psychological Biases:

  • Fear of Losing: Leads to premature exits of winning trades (cutting winners short) or holding onto losing trades too long (letting losers run), hoping for a recovery.

  • Greed: Drives traders to chase every market movement (overtrading), take excessive risk, or hold onto winning trades past their optimal take profit targets, only to see profits evaporate.

  • FOMO (Fear Of Missing Out): Causes impulsive entries into trades that have already moved significantly, often leading to buying tops or selling bottoms.

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  • Revenge Trading: After a loss, trying to immediately make it back by taking impulsive, poorly planned trades with larger size.

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  • Confirmation Bias: Seeking out and interpreting information in a way that confirms one’s existing beliefs, ignoring contradictory evidence.

  • Lack of Discipline: The inability to stick to a pre-defined plan, succumbing to emotions, or deviating from rules.

4. Insufficient Capital and Unrealistic Expectations:

  • Underfunded Accounts: Trading with very small accounts puts immense pressure on each trade. A small percentage loss on a tiny account feels disproportionately large.

  • Desire for Quick Riches: Many enter trading with the expectation of getting rich quickly, without understanding the time, effort, and inevitable losses involved in mastering the skill. This leads to impatience and reckless behavior.

5. Lack of Education and Understanding of Market Mechanics:

  • No Professional Training: Unlike institutional traders who undergo rigorous training, most retail traders are self-taught, often from unreliable sources.

  • Misunderstanding Leverage: High leverage offered by brokers can amplify gains but also losses, often leading to rapid account blow-ups if not managed correctly.

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  • Ignoring Transaction Costs: Frequent trading (especially day trading or scalping) incurs significant commissions, spreads, and slippage, which can eat into profits, especially for smaller accounts.

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  • Competing Against Professionals: Retail traders are essentially competing against highly capitalized, technologically advanced, and psychologically disciplined professional traders and institutions.

6. Over-reliance on Lagging Indicators or External Tips:

  • Indicator Dependence: Some traders rely solely on indicators that are derived from past price data (lagging) and do not provide predictive power in themselves, especially without the context of raw price action.

  • Following the Herd/Tips: Blindly following “gurus,” social media trends, or unverified tips without doing their own analysis or understanding the underlying rationale.

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In essence, while the market is accessible to everyone, the challenges for retail traders are multi-faceted, stemming from a potent combination of psychological biases, insufficient risk management, and a lack of a well-defined, consistently applied strategic edge. Overcoming these hurdles requires immense discipline, continuous education, and a shift from a gambling mindset to a professional, probabilistic approach.

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๐Ÿ“Š We Use EMA 23/8 to Guide Us

The EMA 23/8 combination is a powerful trend-following tool used by many professional traders to:

โœ… Identify trend direction
โœ… Time precise pullback entries
โœ… Stay aligned with momentum


๐Ÿ” What Do EMA 23 and EMA 8 Do?

  • EMA 8 = short-term price momentum (fast-reacting)

  • EMA 23 = medium-term trend direction (slower and smoother)


๐Ÿงญ How We Use EMA 23/8 to Guide Us:

1. Trend Identification

  • When EMA 8 is above EMA 23 โ†’ the trend is bullish

  • When EMA 8 is below EMA 23 โ†’ the trend is bearish

2. Pullback Entry Strategy

  • In an uptrend: wait for price to pull back toward EMA 23, then look for bullish signals near EMA 8/23 zone.

  • In a downtrend: wait for price to pull back up to EMA 23, then look for bearish signals near the EMAs.

3. Dynamic Entry Zone

  • The space between EMA 8 and EMA 23 acts as a โ€œvalue areaโ€ for entering in the direction of the trend.

  • Add price action confirmation like pin bars, engulfing candles, or inside bars near the EMAs.


๐Ÿ“Œ Example:

๐Ÿ“ˆ In an uptrend:

  • EMA 8 > EMA 23

  • Price pulls back into the EMA zone

  • You see a bullish pin bar rejecting the EMAs

  • ๐Ÿ”” Buy with stop below the wick / EMA 23


๐Ÿ’ก Pro Tips:

  • Use on 4H, Daily, or Weekly charts for stronger signals.

  • Combine with key levels, market structure, or false breaks for confluence.

  • Avoid trading EMAs in choppy or sideways markets โ€” they work best in trends.

๐Ÿ“ˆ We Use EMA to Guide Us

The EMA (Exponential Moving Average) is a dynamic price tool that helps identify trend direction, momentum, and potential entry zones. Unlike the simple moving average (SMA), the EMA gives more weight to recent price, making it faster and more responsive.


๐Ÿงญ Why We Use EMA as a Guide:

1. โœ… Trend Direction

  • If price is above the EMA, weโ€™re in an uptrend โ€” look for buy opportunities.

  • If price is below the EMA, weโ€™re in a downtrend โ€” look for sell opportunities.

2. ๐ŸŽฏ Dynamic Support & Resistance

  • EMAs act like invisible trendlines. Price often pulls back to the EMA and bounces.

  • Traders use this bounce to enter trend-following trades.

3. ๐Ÿ” Entry Confirmation

  • Combine EMA with price action (e.g., pin bar, inside bar) for high-confluence setups.

  • A pullback to EMA + rejection wick = strong entry zone.

4. ๐Ÿ”„ Crossovers for Momentum Shifts

  • Short EMA crossing above long EMA = bullish signal.

  • Short EMA crossing below long EMA = bearish signal.


๐Ÿ“Œ Popular EMA Setups:

  • 8 & 21 EMA โ†’ short-term trend

  • 23/50 EMA โ†’ medium swing trades

  • 100/200 EMA โ†’ long-term structure, major trend guide


๐Ÿ’ก Pro Tip:

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We donโ€™t use EMAs blindly โ€” we let them guide us, not control us.
Combine EMAs with price action, key levels, and market structure for smart decisions.

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